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Wednesday, December 10, 2008

Online Fundraising -- interesting article on how it is being affected by economic crisis

Here is a link to a article put out by M+R Strategies.  I was particularly interested in the response rates from messages that didn't mention the current "tough economic times" and those that did  (hint: right now its better not to remind folks in the ask...?).  


It is a small snapshot of what's happening right now -- not definitive (is anything right now) but interesting to ponder.  

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